From their website: "Dae is a plant based artisanal ice cream brand making ice cream for everyone. Specialising in premium ice cream sandwiches stocked across the country."
Their identity is strong but welcoming, allowing everybody to relate to their products and benefit from them.
The branding was carried out by Irish based branding agency Chapter.ie and through this has given the brand a flowing logo which feels both friendly and bold.
Taking this into account I felt that the DAE logo fits in perfectly with the rounded bubbly nature of a balloon floating through the familiar scenery of Dublin's famous Phoenix Park.
